Define the business question
Ask what you need to answer first, then decide what to track. Events that cannot map to a decision are not implemented.
GA4 Data Integration Solutions
Wrong data costs more than no data
Because it gets used to make decisions. We start from the business question, design the events, implement, debug, and accept—then send the data where you need it.
Tracking is not for “having numbers”
Most companies already have GA4 running, and they already have numbers. The problem is three things:
Events are designed around the tool, not around the question
GA4 gets installed first, then someone asks “so what should we track?” You end up tracking what can be tracked, not what should be. Six months later a concrete business question comes up, and the event was never implemented.
Nobody knows which numbers are right
Naming has no rules, parameters are whoever-did-it, custom dimensions go unmanaged. Three people look up the same metric and get three answers, so the team stops trusting data and goes back to gut feel.
The data stops inside each platform
GA4 has site behavior, ad platforms have media performance, CRM has closed deals, offline has actual orders. Each piece is right. They do not add up.
Tracking is not for “having numbers.” It is so every marketing decision can be verified. Verification requires data that is accurate, consistent, and able to reach the place where the decision is made.
Start from the business question, not from the tool
Event and parameter specification
Every event’s name, trigger, parameters, and custom dimensions are written into a specification. That document is the basis for all later implementation and acceptance, and it remains your asset if you change vendors.
GTM implementation
Implement the dataLayer, tags, triggers, and variables from the spec. Naming follows one rule set—not whoever is doing the work that day.
QA, debugging, and acceptance
Each event is verified for trigger timing and parameter values. The acceptance standard is the specification, not “we can see a number.”
Publish and version control
Container publishes have a process and a record. Changes are not made directly in production.
Connect and send data back
Send verified data where it is needed—reports, ad platforms, or your database.
PII handling is a requirement throughout, not a last-minute patch. User identifiers that must be passed are hashed; they never enter any analytics or ad platform in the clear.
Services
Tracking implementation
| Item | Description |
|---|---|
| GA4 implementation | Design the event architecture from the business question and complete the build |
| GA4 health check | Review existing events, parameters, and custom dimensions for correctness and consistency |
| GTM container rebuild | When the existing container is messy, rebuild it to the spec |
| Event specification | Tracking documentation you can hand over and accept against |
| Multi-site, multi-stream governance | One rule set across multiple sites, brands, and languages |
| Consent Mode | Privacy-mode setup and integration consulting |
Data connections and uploads
| Item | Setup fee | Monthly fee |
|---|---|---|
| GA4 API | — | NT$1,625 |
| Search Console API | — | NT$1,625 |
| Google Ads API | — | NT$1,625 |
| Meta Ads API | — | NT$1,625 |
| GMC product-feed sync | NT$25,000 | NT$6,700 |
| SSD offline-conversion upload | NT$25,000 | NT$8,800 |
| Data Studio standard visualization report | NT$3,000 / time | — |
We provide part of CDP capability, not a CDP platform
It is better to draw the boundary now than to explain it later.
What we do
- Bring together data that currently sits in GA4, Search Console, Google Ads, and Meta Ads
- Send actual offline or CRM closed deals back to ad platforms via SSD, so optimization is based on real outcomes rather than form fills
- Build unified cross-platform reports
What we do not provide
- Full identity resolution
- Real-time audience segmentation and cross-channel activation platforms
- CDP licensing or reseller arrangements
Deliverables
| Deliverable | Contents |
|---|---|
| Event and parameter specification | Name, trigger, parameters, and custom-dimension definitions for every event |
| GTM container setup | Tags, triggers, and variables built to the spec |
| QA verification record | Per-event verification results |
| Integration setup notes | Setup and maintenance notes for each API connection |
| Reports | Data Studio visualization dashboard |
The event specification is your asset, not ours. It lets anyone take over later, and anyone inside the company can look up how a number was produced.
A good fit
- Companies about to implement GA4 who want to do it right the first time
- Organizations where GA4 is live but nobody trusts the numbers
- Companies with multiple sites, brands, or languages that need one governance model
- Brands with offline closed deals that should be sent back to ad platforms for optimization
- Teams whose data sits across platforms and who still assemble reports by hand every month
Not a good fit
- Need a full CDP platform (identity resolution, real-time segmentation and activation)
FAQ
We already have GA4. What still needs to be done?
In most cases you need a health check, not a rebuild. We review existing events, parameters, and custom dimensions for correctness and consistency, and identify which numbers cannot be trusted and which business questions you still cannot answer.
Why do we need an event specification?
It is the acceptance standard, and it is your asset. Without it, tracking details live only in the implementer’s head—and they disappear when that person leaves.
Do you handle personal data?
User identifiers that must be passed are hashed; they never enter any analytics or ad platform in the clear.
What is SSD offline-conversion upload?
It sends actual offline or CRM closed deals back to ad platforms so optimization is based on real conversions, not form submissions.
Is this a CDP?
We provide part of CDP capability—cross-platform data integration and offline-conversion upload—but not full identity resolution or a real-time audience activation platform. See “About CDP” above.
First, see whether the data you have can actually be used
In a discovery call we confirm your current tracking, the questions you cannot answer today, and where the data currently lives.
Book a discovery call