Commerce Media Suite Merchant Self-Service Advertising Platform
Let merchants on the platform publish and run ads themselves
Your traffic already has value; it just has not become revenue yet
A merchant self-service advertising system built for retail channels and e-commerce platforms. Merchants do not need advertising expertise or access to any media platform to add funds and publish ads themselves. Once product data comes in, creatives and copy are generated automatically.
No annual licensing fee. After a one-time setup, we take a commission based on the platform’s actual advertising spend — if your advertising revenue does not grow, we do not earn revenue either.
The bottleneck in platform monetization is not traffic
Merchants want exposure, but lack advertising capabilities.
Most merchants on the platform do not have dedicated marketing staff, do not know how to operate media backends, and cannot create creatives or copy. Even if you open ad placements, they still cannot place ads.
Manual managed operations cannot scale.
When the platform team handles ordering, creative production, publishing, and reconciliation for merchants, serving ten merchants at a time is still manageable; at one hundred, it breaks down. Advertising revenue is therefore capped by the ceiling of available manpower.
Access rights are a wall that cannot be bypassed.
Letting merchants access the media backend is impossible; if you do not let them access it, you have to do it for them. This dilemma is why most platforms stop at “discussed but not done.”
We believe that the key to platform monetisation is not the amount of traffic, but whether merchants can run ads themselves. So we tie our revenue to your ad spend, not to a written authorisation agreement.
Grow a merchant self-service system from your existing data
- 1
Connect your existing product data
Supports Google Merchant Center, or direct integration with the platform’s own product and service database. The data is already available, so merchants do not need to upload creative assets again.
- 2
Automatically generate creatives and copy
The built-in Creative Builder generates images and videos, and AdCopy Engine generates ad copy. Even merchants without design or copywriting capabilities can have ads ready to run.
- 3
Merchant self-service top-up and ad publishing
Merchants complete the top-up, create the ad and submit it in your platform interface. They do not interact with any media back end throughout the process and do not need access rights to any media platform.
- 4
Centralised management on the platform side
The admin back end provides an overview of top-ups, accounts and campaign delivery status; cross-media performance is presented centrally, with no need for manual consolidation.
- 5
Media modules can be expanded as needed
Google Ads is included as standard.
Other platforms such as Facebook, DV360 and Google Ad Manager are expanded one by one according to your merchants’ needs—if you only want to run Google first for now, you only pay for the Google part.
Functional modules
| Modules | Content |
|---|---|
| Merchant Frontend | Merchant self-service top-up, creation of regular and promotional ads, performance review |
| Admin Backend | Top-up request management, account management, merchant and permission management |
| Data Source Integration | GMC product feed synchronisation, or integration with the platform’s own product/service database |
| Asset production | Template-driven batch generation of images and videos |
| Copy production | Generate ad copy based on products and keywords |
| Media integration | Google standard built-in; Facebook, DV360, Google Ad Manager, etc. expandable via modules |
| Performance reports | Centralised presentation of cross-media performance |
Payment integration is not included in the standard implementation scope and is connected through the platform’s existing payment mechanism.
Suitable
- There is a certain number of merchants on the platform, and the merchants need exposure
- Product data already exists (GMC or proprietary database)
- You want to turn existing traffic into advertising revenue, but do not want to expand the managed-operations team
- You want merchants to operate on a self-service basis, rather than having the platform team serve them one by one
Not suitable
- A single seller with its own brand, without a third-party merchant ecosystem
- The number of merchants is low, and advertising revenue is insufficient to support system implementation
- What is needed is a managed ad placement service
- No usable structured product data is available yet
Set it up once; after that, it aligns with your advertising revenue
| Item | Rate | Description |
|---|---|---|
| System implementation fee | NT$600,000 | One-time. Includes merchant frontend, admin backend, Google media integration and data source integration. Excludes payment processing integration; integration is with the platform provider’s existing payment processing mechanism. |
| Ad platform expansion module | NT$300,000/platform | One-time. Facebook, DV360, Google Ad Manager, etc.; expanded individually as needed. |
| Platform operating fee | 5% of monthly advertising spend | Includes system maintenance, media API version update maintenance, hosting operations and maintenance, and operational customer support |
| Custom requirements interviews and development | Billed by the hour |
- The operating fee is calculated based on the actual advertising spend, not the merchant’s top-up amount. Any balance topped up by the merchant but not yet used for advertising is not charged; if the platform has no advertising spend in the current month, this fee does not apply.
- We do not charge an annual licence fee or seat fee.
- The above are the current prices and are reviewed and adjusted annually. After signing, the price at the time of signing is locked in until the end of the contract period; if pricing is reduced during the period, the reduced price applies.
Frequently Asked Questions
Do merchants using Commerce Media Suite need to understand ad operations?
No.... [Read full content]
Why is Commerce Media Suite based on a revenue share instead of a monthly subscription or licence fee?
Because the value of this system only exists when your advertising revenue actually grows.... [Read full content]
How are the fees for Commerce Media Suite calculated?
The system setup fee is NT$600,000 (including Google media integration).... [Read full content]
Is the 5% for Commerce Media Suite calculated based on the top-up amount or the consumed amount?
It is calculated based on the actual advertising spend.... [Read full content]
Which advertising platforms does Commerce Media Suite support?
Google is included as part of the standard implementation.... [Read full content]
First, estimate your advertising revenue ceiling
Tell us how many active merchants are on your platform, what your product data looks like now, and whether you are currently doing merchant visibility. We will tell you directly how much advertising revenue this system can support, how long it will take to launch, and which parts do not need to be done now.
Schedule a requirements interviewCreative Builder (creative production) ｜ AdCopy Engine (copy production)